Evergreen is a brand new social media tool that's unlike anything else on the market. It's like having 90% of the benefit of a full time social media manager for 1% of the cost. You simply set up a content library for yourself, pick a publishing schedule like "every 4 hours," and Evergreen takes care of the rest. Some of our customers have scheduled a year's worth of content in under 3 minutes. Sound impossible? Take the Evergreen challenge right now.
As often as you want! All of our paid plans have unlimited publishing included in the cost of your subscription. We have found almost everyone can benefit from posting at least every 4 hours (find out why). But remember, Evergreen ONLY publishes when you don’t. That is, if you’re publishing by other means (such as within Facebook’s native tools or with third party tools like Buffer), Evergreen will turn off. If you stop, Evergreen monitors your page and if you haven’t posted within your specified publishing schedule, it turns on and starts publishing for you. Pretty handy if your social media manager went on vacation or is non-existent :)
It might! But read our blog post about what you can learn about social media marketing from Jake from State Farm. Summary? The Jake from State Farm commercial has aired more than any other commercial in the past 6 years and it remains unchanged today. And it sells one of the least sexy products on the market: insurance! Lesson: if your fans are annoyed by your publishing schedule, it's a reflection of the quality of the content, not its frequency.
First, check out our social media content creation guide. Once you understand why people engage with social media content, you can better create your own. If that sounds like too much work, we can supply the content for you! Just sign up for an annual plan and we'll give you 365 images to start!
No. We’ve done an extensive amount of research on this topic and haven’t found any publishing times to be definitively better than other times. What matters most is quality content posted very frequently. Facebook’s algorithms are now so advanced and so powerful, any time you share great content, it will reach a higher percentage of your audience (relative to your average). Conversely, if you publish subpar content at what is considered a “perfect” time, the News Feed algorithm simply won’t show it to as many of your fans.
If you’re like our other customers, you're going to love this. It uses the filename, excluding any file extension (like jpg, gif, png, avi, mp4, etc.). So when you’re setting up Evergreen, simply name your file with a caption you’d like to appear with the media.
It's like a millennial: it's like, totally random. But seriously, when it’s time for Evergreen to publish, it will grab a random file from your library you’ve specified, publish it, and remove it from your library. However, if there is a specific file you would like to publish at a certain time, you can also manually set it up.
es! Just put a url in the file name.
Alright, I got an A+ in Algebra so let's do this. I will assume you are budget conscious, so let's hire a part-time social media intern that you pay $13/ hr (almost minimum wage) and they work 10 hours a week. That is $130 per week and $6,760 per year. Evergreen is $997 per year and works all day, every day. That is a savings of $5,763 per year - and that isn't even including the price of content! (It's free with Evergreen BTW) So all in all, save big money at Evergreen.
It won’t! Once Evergreen publishes a piece of media, it deletes the file from your library. It does this to prevent publishing the same thing over and over again. That said, we recommend you keep all of your Evergreen content in a separate folder for reuse later. So if your Evergreen content library should ever become exhausted, you can just copy and paste from your other folder and BOOM, just like that, you’re library is full again!
